PDF Ebook Shift: Inside Nissan's Historic Revival, by Carlos Ghosn
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Shift: Inside Nissan's Historic Revival, by Carlos Ghosn
PDF Ebook Shift: Inside Nissan's Historic Revival, by Carlos Ghosn
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From Publishers Weekly
When French auto manufacturer Renault acquired Nissan, they sent Ghosn to engineer the failing company's turnaround, and in short order, interviews and pictures of him were everywhere. The story behind his success is familiar to any reader of business publications, but he gives it here again, along with an extensive recitation of the business strategy that put the failing company back in black. Those who haven't heard the continent-hopping tale of Ghosn's family will be fascinated by the first few chapters, in which he talks about his Lebanese grandfather, who went to Brazil to make his fortune, and reminisces about his own childhood in Brazil and Lebanon. Though some readers may yearn for more details about Ghosn's childhood and his days attending university in Paris, Ghosn is all business. Indeed, his background information seems to have been included largely to establish him as a creature of globalization. The bulk of the book follows his progress at Nissan in dry terms, with short, declarative sentences moving the story efficiently but mechanically. Ghosn sprinkles in occasional passages about his business philosophy, briefly analyzing why Nissan went downhill under the traditional Japanese system and expounding on the necessity of communication, dedication and never hesitating. Nissan's resurgence was doubtless a relief for its shareholders and employees (at least the ones who survived Ghosn's downsizing), but there isn't likely to be a large readership for what, by the end, feels less like a book and more like a company's annual report, complete with history, statistics and vision for the future. Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
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From Booklist
In Turnaround (2003), David Magee profiled the dramatic comeback of Nissan Corporation under the leadership of international businessman Carlos Ghosn. Here Ghosn relates the story in his own words, first sharing some of his family background and previous experience in the auto industry working at Michelin and at Renault, where he earned a reputation as "le cost killer." Ghosn was chosen by Renault as the only possible candidate to implement the changes necessary to revitalize Nissan, which was suffering under a decade of decline and unprofitability. The Renault alliance with Nissan injected desperately needed cash and revolutionized the stagnated culture at the Japanese company. Although Nissan had technologically superior products, Ghosn found there was a distinct absence of vision and leadership. His Nissan Revival Plan would become a highly successful cultural intersection that created the most dramatic turnaround in automotive history. Ghosn's rapidly paced narrative concludes with his hopes for the future of Nissan, penetrating new segments of the market in SUVs, pickups, and hybrids, along with a much-hoped-for entrance into the Chinese market. David SiegfriedCopyright © American Library Association. All rights reserved
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Product details
Hardcover: 256 pages
Publisher: Crown Business; First Edition edition (December 28, 2004)
Language: English
ISBN-10: 0385512902
ISBN-13: 978-0385512909
Product Dimensions:
6.3 x 0.8 x 9.6 inches
Shipping Weight: 1.1 pounds (View shipping rates and policies)
Average Customer Review:
4.0 out of 5 stars
30 customer reviews
Amazon Best Sellers Rank:
#904,937 in Books (See Top 100 in Books)
I really wanted to love this but I couldn't because while I can sense Ghosn's excitement and sincerity from the first page to the last, what I really wanted was specific learnings on how a non-Japanese executive could lead a Japanese organisation and specific examples of those learnings. There are lots of generally good pieces of management advice and the chronology of turning points is there... but it's ultimately a lot of descriptive meta-statements of the nature of "I saw this problem was because of lack of communication and I fixed the communication" rather than detailed case studies.
Ghosn is an amazing man! When he was head of Renault, Nissan was purchased and they put Ghosn in charge. He went to Japaan with a bunch of French speaking executives from Renault. They couldn't speak a word of Japanese and Carlos couldn't either. But he turned Nissan around while still the number one man at Renault. Somehow, he found time to be voted "Father of the year" by the Japanese. Since then, he spends most of the time in the air, running two major companies. He spends a week in Tokyo running Nissan, then jets to Paris to run Renault for a week. Ghosn speaks six languages and is an expert at taking on extremely complex situations, distilling them to their essence, and then making major decisions with great decisiveness. You're going to like this book, especially if you're in business management.
Four stars because I woud like to see more detailed description on some specific situations or problems Ghosn and his people faced.
Carlos Ghosn is a very talented and mutlicultured individual leading the way in the globalized economy. This is an important book for those having an interest in business and insight to the changing dynamic of the automobile industry. I read this book prior to the General Motors rejection of the global corporate alliance with NISSAN as advocated by Ghosn. The book gave me a much greater appreciation of the international alliance being sought among flagging automakers to enhance productivity, efficiency, and survival. I recommend the book for purchase for especially any reader interested in corporate globalization culture.
Very well told in first person by one of the best in the trade. This is a great story told by a trend setter who has put together one of the greatest business alliance on earth.
I would suggest this book to a friend. The themes as in nearly all business genre are repetitive. Carlos has a great story to tell and is a remarkable person.
pretty lean and neat reading of the insides of nissan corporation. Not too much elaborate economics and management used which made reading this book a great elation.concepts were explained in neat and crisp way. the ability of the author to engage the audience with layman's words of Carlos Ghosn made understanding very easy.
Fascinating book. Couldn't put it down. A far-sighted individual, with much to admire in his character! An example to many individuals.
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