PDF Ebook RESULTS: The Future Of Pharmaceutical And Healthcare Marketing, by R.J. Lewis Brad Sitler
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RESULTS: The Future Of Pharmaceutical And Healthcare Marketing, by R.J. Lewis Brad Sitler
PDF Ebook RESULTS: The Future Of Pharmaceutical And Healthcare Marketing, by R.J. Lewis Brad Sitler
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From the Author
Wehope this book both educates and informs, but above all we hope it inspiresmarketers to embrace change and deliver results to the entire healthcareecosystem. We hope in some small way wecan help you, the pharmaceutical and healthcare marketer, reclaim the higher purposeand passion that is innate in the marketing and delivery of lifesaving treatmentsand medications. Â
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From the Inside Flap
The future ofpharmaceutical and healthcare marketing depends on one word: RESULTS Patients today areturning to the Internet more than to their doctors for good advice and reliableinformation, providing a huge challenge and unlimited possibilities.   Going forward, both yourmarketing team and your brand must deliver results.  Your marketing teammust deliver bottom line results and your brand must deliver better results in theform of improved healthcare outcomes for payers, physicians, providers, andpatients.  Your future depends on results. Inside, five of thesharpest minds in the industry explore the top trends shaping the future ofmarketing for pharmaceutical and healthcare companies and share strategies about: Targeting regionalmarketsPersonalizing andtracking messagingLeveraging big dataInterpreting healthcarereformPharmaceutical &healthcare marketer's point of view RESULTS will help youdiscover the trends to stay relevant and profitable, and more importantly, tohelp people get better, manage their conditions, and extend their lives.
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Product details
Hardcover: 176 pages
Publisher: Advantage Media Group (July 1, 2015)
Language: English
ISBN-10: 1599325071
ISBN-13: 978-1599325071
Product Dimensions:
6.2 x 0.9 x 9.2 inches
Shipping Weight: 1.6 pounds (View shipping rates and policies)
Average Customer Review:
5.0 out of 5 stars
12 customer reviews
Amazon Best Sellers Rank:
#394,387 in Books (See Top 100 in Books)
Results is an important book for pharma and healthcare marketers. RJ Lewis and his fellow authors deliver thought provoking content in an easy to read manner. I was especially impressed with RJ's chapter on digital marketing. The world is going digital and pharma and healthcare marketers need to keep up. RJ is right on when he says, "The competitive advantage in the digital age lies in adapting and evolving." His comparison to the disruption caused by online banking is a great and transferable example of how pharma and healthcare marketing can adapt and evolve.Finally, RJ's conclusion is correct, "Pharma companies need to show that they can deliver results better than anyone else. That's how the industry will not just remain relevant, but lead in the new ear of customer-based healthcare."You need to read this book if you're a pharmaceutical or healthcare marketer.
I have worked in pharmaceutical digital marketing for my entire career and know R.J. Lewis as one of the brightest minds in the field. So I happily downloaded the free chapter on Digital Marketing, written by R. J., from this book at www.results-book.com. In a world of mundane or "shiny object" approaches to pharma digital marketing, I found R.J.'s perspective innovative and refreshing and sensible. There are ideas that will inspire both the newbie and seasoned marketer to create strategies and tactics that deliver business value. Now I've got to buy the book and read the rest of the chapters!!!I recommend this book to all of my colleagues. What I most appreciate is that the book is not the perspective of just one thought leader, but of several thought leaders (the authors) who when writing this book interviewed the thought leaders they respect, and compiled the best of the best thinking into this book.
I just closed the back cover of Results. It is a true masterpiece, which exceeded even my lofty expectations. I expected the book’s title to reference getting better results from marketing tactics, and there is that within its pages. But such prosaic content is woven into an overarching arc of transforming our industry to focus on the real issue: providing real value to patients, prescribers and payers by delivering humanistic outcomes, rather than gaming the system to curry Wall Street favor. This focus on the patients we serve will lead us to the promised land. The fundamental paradigm shift to a results oriented value proposition a much needed manifesto for our industry, combining idealism in the best senses of the word with practical thought leadership based ion a lengthy and thorough immersion in the industry.Results presents a vision to shred the black hat pharma has worn for too long, and replace it with the white hat of doing well by doing good. The 21st century it is all about adding value to society, alleviating suffering, curing diseases, restoring health, and thus making the healthcare sector more efficient and effective.The spirit of your book is aligned with the message of Pope Francis, that we need as a society to be more compassionate. Healing of the sick and caring for the afflicted is one of the most ancient spiritual imperative, and our industry can play an important role in that transformation if only we heed your call to listen to the better angels of our nature to use our renowned competencies to genuinely help people, and earn a fair profit from the value we add.Too much of the recent history of pharma marketing has precipitated catastrophic opprobrium from payers and the public. If we value and virtue are our polestars, we can jettison the baggage of this chapter and return to the traditional values that put patients over profits, as a true belief, not just a hollow, ironic slogan.If the industry follows the practical roadmap to execute this hopeful vision, it will prevent a multitude of maladies, including the most recent contretemps over unconscionable price gouging by financial types.
This is an excellent book for those in the industry who want some thoughtful advice on next steps for their marketing strategies. I was particularly interested in RJ's comments about "turning around the mistrust" that exists towards the industry. In my professional view as a scholar and author in this area, this is a key issue that will face the industry for the next several years, if not longer. His commonsense "prescription" should be thoughtfully considered by those in the C suite. Short, sweet and to the point. I highly recommend it.
My favorite chapter was the portion on "Big Data". Not only have you offered me validation of it's relevancy and application towards healthcare communications/marketing, but my takeaway was that you showed a clearer picture as to what the evolvement will actually look like...at least in my head. For me personally, after reading the book I view it as a disruptive entity on the scale of Amazon and uber, a culmination of what has developed and worked best of all the major disruptors of the past decade which will service all of us on Earth as we further our own accountability in taking care of ourselves and others.
The book offers views from several experts, which I found interesting. For me, the most relevant section of the book was written by RJ Lewis who focuses on digital disruption. Mr. Lewis discussed this topic during a Pharma Marketing Talk podcast. The book offers valuable insights on the future of newer media and platforms such as mobile and video in the context of the pharmaceutical industry. Every pharma marketing professional should read this book and benefit from its insights.
A must read for healthcare marketers. This is a great resource that focuses on the importance of providing true value to many different areas affected by the healthcare industry. Interweaving personal examples of real people who dealt with afflictions personalized the needs that pharmaceutical companies need to fill and the important role that they can play in our lives. This book provides true value for all of us working in the pharmaceutical field today.
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