PDF Download You Don't Own Me: How Mattel v. MGA Entertainment Exposed Barbie's Dark Side, by Orly Lobel

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You Don't Own Me: How Mattel v. MGA Entertainment Exposed Barbie's Dark Side, by Orly Lobel

PDF Download You Don't Own Me: How Mattel v. MGA Entertainment Exposed Barbie's Dark Side, by Orly Lobel

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Review

"Lobel's brisk and engaging book chronicles the decade long copyright clashbetween Mattel and upstart MGA...that was nearly obliterated by Mattel'sscorched-earth legal offensive. Journalists tend to overuse words like "war"when writing about lawsuits. But if ever there were an example of a civildispute meriting military metaphors, it is Mattel vs. MGA." -- The Wall Street Journal"The toy industry can be a cutthroat business, as Lobel (Talent Wants to Be Free) conclusively shows in this impressive account of the 10-year court battle waged between Mattel (maker of Barbie) and MGA Entertainment...a thoroughly researched book that explains the legalese of patent, property, and copyright law in layman's terms while providing an entertaining narrative." - Publisher's Weekly  "In her crisp narrative,the author pauses to ponder Mattel's notorious litigiousness and Barbie's iconic history, which is illuminating and contains some eyebrow-raising factoids...The epic trial between these two toy titans spanned a decade and became a dizzying, ego-driven melodrama. An aggressively researched toy story on the "doll-eat-doll world of litigation over inspiration." - Kirkus"An outstanding business book." -- Booklist, starred review  "This book is a courtroom drama, a corporate expose, and a case study of cutthroat creativity. Orly Lobel deftly explains why ownership of ideas should belong to people, not companies." --Adam Grant, New York Times best-selling author of Option B with Sheryl Sandberg"A thrilling page turner. Orly Lobel has delivered the impossible: A fast-moving, fun book about marketing, litigation and the culture we create." --Seth Godin, best-selling Author of Linchpin"Fantastic and unbelievable great book!" - Traders Nation"Lobel's gripping You Don't Own Me has all the ingredients of a great story: an upstart hero, an underdog that takes on a powerful top dog, and a string of unpredictable twists and turns that reveal how corporations and the courts determine who owns creative ideas. This is an important and insightful book that's sure to inspire a heated debate." -- Adam Alter, best-selling author of Irresistible "A thrill ride through backstabbing competition, business strategies, and the marketing of the American icon Barbie. Who knew intellectual property law could be such a page turner? An amazing story and a great read." -- Jonah Berger, Wharton Professor and bestselling author of Contagious"Elle Woods (Legally Blonde) would eat this story up!" --Hello Giggles"You Won't Want to Miss this Book" --Yahoo!LifeStyle"Gripping...the crafting of a good murder mystery...Profesor Lobel sets this all up brilliantly and meticulously...couldn't put it down...fascinating." -- Above the Law  "Colorful and dramatic. ...Orly Lobel masterfully draws us in with rich details, urging us to consider the future of innovation and the many ways in which companies employ litigation to achieve market domination." -- Jonathan Zittrain, Harvard Law School and author of The Future of the Internet "Orly Lobel has written a fascinating, insightful, and accessible book with relevance for entrepreneurship and business in general, for copyright law and the legal profession as a whole, for individual success and the success of our economy. It is both pleasure reading and mandatory reading." -- Tal Ben-Shahar, best-selling author of Happier and founder of the Whole Being Institute "The book is a hair-raising account of a Barbie Dreamhouse-size Janrdyce and Jarndyce" -- The New Yorker"In a crisp conversational style, Lobel plots the twists and turns of the unfolding court cases...Lobel tells a vivid tale of corporate war...a compelling story." -- Times Literary Supplement"It's the fight to preserve Barbie's fame, reputation and profitability that Orly Lobel tracks in her captivating book...You Don't OwnMe is an extended case study that's fascinating and consequential thanks to Lobel's storytelling skill. Through her descriptions of flamboyant personalities and outrageous corporate scheming, she elevates the story of a protracted legal case into a page-turner that holds up a lipstick-pink mirror to both American consumer culture and corporate misbehaviour."-- Times Higher Education selects You Don't Own Me asBook of the week"The Barbie we know is a blonde doll with a huge chest, a tiny waist and a dressing room full of outfits; a doll of multiple identities,adornments and accessories... Less familiar is hard-hearted, money-grabbing Barbie. It is this darker side that Orly Lobel describes compellingly in You Don't Own Me...At its core, You Don't Own Me is an exploration of a relatively dry topic: the intellectual property regime. Yet in the hands of Lobel, a professor of law at the University of San Diego and author of a well-received 2013 study of corporate innovation and secrecy,Talent Wants to Be Free, this case study in who should benefit from an employee's creativity becomes something of a page-turner...Lobel argues persuasively that the toy industry is as "ruthless as the most cut-throat businesses in Silicon Valley and on Wall Street". -- Financial Times                                                                     "With sparkling prose, deep research and well-reasoned arguments, Lobel tells the fascinating story behind Mattel and MGA's bitter battle for the future of the toy industry. She cleverly illustrates deep and thorny issues surrounding intellectual property law and competitive strategy while also telling a great story. You will learn a tremendous amount reading this book, and also have a lot of fun. This is a must-read for anyone interested in innovation, business strategy or business law." -- Phil Fernbach, best-selling author of The Knowledge Illusion "Turning the fine points of patent, property,and copyright law into the stuff of a courtroom drama, Lobel chronicles the 10 year legal battle between two doll-manufacturing giants." -Publisher's Weekly Holiday Gift Guide

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About the Author

Orly Lobel is an award-winning author and a renowned legal scholar. A graduate of Harvard University, she was recently named one of the top minds in research by The Market Magazine. Her books and research are critically acclaimed and have been featured in top media including the New York Times. the Economist, the Wall Street Journal, the Harvard Business Review, Bloomberg, NPR and TED. A dynamic speaker and thought leader, Lobel is a world traveler. She lives and teaches in La Jolla, California.

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Product details

Hardcover: 304 pages

Publisher: W. W. Norton & Company; 1 edition (November 14, 2017)

Language: English

ISBN-10: 0393254070

ISBN-13: 978-0393254075

Product Dimensions:

6.5 x 1.1 x 9.6 inches

Shipping Weight: 1.2 pounds (View shipping rates and policies)

Average Customer Review:

4.7 out of 5 stars

40 customer reviews

Amazon Best Sellers Rank:

#314,216 in Books (See Top 100 in Books)

You Don't Own Me is character-driven page-turning nonfiction in the tradition of The Big Short or A Civil Action. It's the epic courtroom battle of Barbie versus Bratz -- America's longest-reigning childhood cultural icon versus the toy industry's clearest-ever personification of anti-establishment rebellion. Happily author Orly Lobel, having taken on the responsibility of writing this one of up for the ages, does the job exquisitely.A surprise is that this is as much a business book as a law one. But while most business books are about a brilliant insight that gave one company an edge in the marketplace to beat the competition, Lobel's is the story of a business using lawyers and litigation to try to reshape the marketplace itself, so that beating the competition becomes a fait accompli. She illustrates this powerfully with her portrait of Mattel, a corporate behemoth that unabashedly works both sides of the intellectual property game: One moment it's a brazen shoulder-shrugging copyist, the next it's playing the victim in a fiery fit of pique.But this isn't the story of what Mattel got away with. Rather, it's the story of how the world's most famous doll company sowed the seeds of its own downfall by fetishizing intellectual property and forgetting how to compete. Mattel obsessed about owning not just employees' time, but their minds as well. And in the process, Mattel stifled the creativity within its walls, leaving itself incapable of producing the next big thing. Stuck, the company turned to lawyers, spinning out legal threats and baroque lawsuits in an ultimately miserable attempt to keep its marketshare from slipping away.If this all sounds like a drama, that's exactly how it reads. And like The Big Short and A Civil Action, You Don't Own Me would translate naturally to the big screen. The real-life personalities could have been drawn by a novelist, and there's moxie, guile, spite, and irony to spare. But a screenplay couldn't capture all the rich lessons this book has for artists, designers, lawyers, managers, and toy enthusiasts -- plus anyone who cares about holding off the relentless march of the mundane at the toy box's edge.

An excellent and entertaining analysis of a legal battle that has far-reaching implications for our society and the way we determine who owns creative ideas. The author writes in an engaging way that is entertaining for legal practitioners, inventors and just anyone looking for a thought-provoking book. Highly recommend!

This book is a riveting account of the decade-long legal battle that Mattel (maker of Barbie) waged against MGA Entertainment for allegedly stealing the concept for MGA's highly successful line of Bratz dolls. Lobel uses her expertise as an intellectual property law professor to provide deep intellectual context to the story, which is impeccably researched. The book weaves together an intriguing narrative about the outsized egos at the helm of the cutthroat toy industry, while also providing thoughtful social commentary along the way—both about iconic Barbie herself and about who should possess legal ownership of ideas. It’s a terrific read and would also make a great Hollywood movie.

This inside look at corporate competition is very accessible for laypeople and for lawyers who know very little about contract or intellectual property law. The characters and intrigue make it hard to put down the book. And for anyone who has ever played with these dolls or has a child or grandchild who has ever played with these dolls, this behind the scenes look will revolutionize how you think about Barbie. I highly recommend this book!

Great book! although I am not a lawyer, far from it I loved reading this book!! even those legal terms :-/ very well written! combines legal aspects and novel like facts (:-) this true story made me think about our work environment, culture and life in general. the facts are fascinating, had no knowledge about the world of dolls! really fascinating.Highly recommended!! I can definitely see the movie coming out!

Loved this book! I work for a design and manufacturing company - innovation, trademarks, and patents are big topics in our industry. Author Lobel presents the information in an easy and fun read that feels like a novel and yet is extremely informative. I highly recommend as a professional read, or just for those interested in the Mattel vs. MGA story, which is interesting and fascinating by itself.

I loved this book. The story of the Bratz case is an extremely complex one to tell, and I was pleased to find that the underlying social and cultural issues the case exposed were at the forefront of the author's approach. The book is an accessible, exciting record of this important case.

Informative and captivating, this book describes the Barbie vs. Bratz (Mattel v. MGA) decade-long lawsuit and its participants. The book is well-researched, well-written, and has all the twists and turns of a spy thriller or a courtroom drama. I was totally absorbed in it even though I knew the end result of the lawsuit. Highly recommend!

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