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, by Adam Alter
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Product details
File Size: 6109 KB
Print Length: 363 pages
Publisher: Penguin Books; Reprint edition (March 7, 2017)
Publication Date: March 7, 2017
Sold by: Penguin Group (USA) LLC
Language: English
ASIN: B01HNJIK70
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Amazon Best Sellers Rank:
#55,558 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
The writing is decent enough, but the topic is more important than the way this argument is articulated. There's a maliciousness to the way that social media and networked technologies are meant to engage users and then keep them hooked. This book could have and should have been built around really striking that chord entirely through relevant research on how corporations like Facebook, Google, Instagram, etc are doing this, but instead it's mostly anecdotal, ie, each chapter is mostly comprised of stories about goals (ie, running marathons), feedback (ie, gambling), or progress (ie, Super Mario Brothers) to show how technological addiction can work in pieces. He then sprinkles in some more hard hitting facts about contemporary implementation from those corporations. If they're doing this, I don't need anecdotes to explain goal-orientation beyond a page or so to set it up: just get to the point and then hit it home. Since they are doing this, just make the points and elaborate on them instead of making them the background to a book about a time when someone found a game was addictive or the author thought so.The cell phone is the fastest and most widespread acquisition and deployment of a single technology in the history of humanity. In a matter of decades it went from high end status symbol to currently being owned and used by half of the adults in the entire world. A quarter of the world's population are active Facebook users. What the book takes issue with is increasingly vital. When there are folks like Nicholas Carr writing deeply researched and strongly built arguments about the consequences of the interface revolution, it makes this book of anecdotes pretty meaningless. Far from a strong book on the subject and the most crucial pieces could be distilled into a single article.Hard pass.
This book was an interesting if shallow look into behavioral addiction as applied to technology, but I didn't feel like it dove into the technical side enough. I wanted to see more details about the sites, apps, and devices we use and the specific tricks they use to hook us. Instead, this book was more about the general topic of behavioral addiction, as applied to technology, and I didn't think it was particularly insightful in that. That's fine, just not exactly what I came for.
This is a well-written and entertaining, yet frightening book about how tech designers use our own evolutionary structures to get us addicted to their products. In addition to an explanation of the science behind addiction, the author uses interesting anecdotes to illustrate key points. As a result of reading this book, I've decided to be more cognizant of the time I spend on apps, social media, and just staring at my phone in general. I hope that by being able to recognize the weapons that are being used against me, I can combat them in order to take control of my own attention.
I’m a “zero email†enthusiast. I’m obsessed with getting my email inbox down to zero emails. It turns our millions of us have this same addiction. The problem with those like me who suffer with email zero is that with 300 or so emails a day, we spend so much time focused on email that we are never in the productivity zone.But my obsession with technology is far less disruptive than those with an online gambling addiction or people who are so focused on gaming that they wear diapers so they don’t need to leave the game to go to the toilet.In his new book Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked, Adam Alter looks at the age of behavioral addiction. (Hat tip to Seth Godin for alerting me to this excellent book.)This book is a must read for marketers because it clearly lays out how you can build addictive behavior into products and services. By knowing the qualities of being irresistible, you can harness that force for good… and understand when it becomes too powerful.For many people, social media, video, and smart technology takes up a third of our lives (or more). When you factor out work and sleeping, many of us aren’t leaving any time for friends and family. We “don’t have time†for that big project we’ve always wanted to do.With rules, you can manage the delugeSteve Jobs unveiled the iPad in January 2010 by saying “What this device does is extraordinary…†for 90 minutes he explained how the new iPad was the best way to interact with all kinds of digital data. He believed that everyone should own an iPad. But Steve Jobs refused to let his own kids use an iPad.A simple bit of advice Alter provides are rules for the evening. Don't look at any screens in the hour or two before bed because the blue light disrupts your body rhythms. And never, ever leave your phone in the bedroom because it is too tempting to glance at.Me? I’m doing my best to resist email zero. It’s really tough. But when I do, I can get real work done. Like write this blog post.
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