PDF Download Airline Visual Identity 1945-1975
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Airline Visual Identity 1945-1975
PDF Download Airline Visual Identity 1945-1975
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Review
"The most appealing aspect of the book is how it recreates that sense of discovery and wonder when flying was not yet a commodity - or a hassle." (The New York Times)"The book is a heartbreaking visual reminder that airline travel was actually fun and exciting, and the branding behind it was too." (CO.DESIGN)"When seats were wide, wine was cold and life was good." (Adweek)"The perfect "Mad Men"-era eye candy." (The Boston Globe)"In honor of "Mad Men" and the glamour of the Jet Age." (CNN TRAVEL)"The book celebrates the creative genius of the designers." (Daily Mail)"Tales From an Era When Airlines Knew Good Design." (WIRED.COM)"The Promise of Glamor and Adventure in Mid-Century Airline Advertising." (Hyperallergic.com)
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About the Author
Matthias C. Hühne: the author is a property developer and owner of Callisto Publishers. His primary occupation since graduating from Harvard College in 1989 has been the development of high quality commercial and residential real estate projects. Hühne left his position as project manager with U.S. real estate pioneer Gerald D. Hines to found his own award-winning development company in 1996, and an architectural services firm a few years later. He collects and supports modern art as well as North American native art, and takes a special interest in commercial design and the history of architecture. So far, Huhne's books have received numerous glowing reviews in leading media around the world.
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Product details
Hardcover: 384 pages
Publisher: Callisto Publishers GmbH; Standard edition (November 1, 2015)
Language: English
ISBN-10: 398165501X
ISBN-13: 978-3981655018
Product Dimensions:
9.2 x 1.3 x 12.2 inches
Shipping Weight: 5.2 pounds (View shipping rates and policies)
Average Customer Review:
4.9 out of 5 stars
11 customer reviews
Amazon Best Sellers Rank:
#526,509 in Books (See Top 100 in Books)
Cunard's "Getting there is half the fun!" slogan survived in our minds well past the steamship age into the first half of the mass airline transport age. This book tells you how and why.Lacking the knock-down, stunning graphics of the Airline Visual Identity: 1945-1975 Premium Edition it does have nearly all the same content (384 pages in the standard edition, 436 pages in the premium edition). The posters are there, just not reproduced with the expensive (and beautiful) processes that make the premium edition a collector's piece.What you do get is an enormous volume on the development of corporate identity and branding in the airline industry, coupled with background on the professionals involved--the graphics designers, the illustrators, the marketers--and the decisions they faced.I'm going to spend a lot of time in this book and, in a year, it will be worn, full of dog-eared pages and sticky notes, and marked by coffee spills and muffin crumbs. (Should I admit paint spills, too, because I plan to keep this book in the studio for inspiration?) By then, I hope to be able to afford the Premium Edition, too, just to have and hold in my permanent library for the beauty of its content.
When this book came out a while ago, this book looked so amazing, but the cost was pretty prohibitive. However, I became aware of this 'standard' version that was more reasonably priced and practical to purchase.This edition is about the same as the premium edition, but lacks the incredible graphics standards of that book. Okay, I won't be tempted to remove and frame the graphics. On the other hand, for the aviation buff, like myself, this book is really a terrific book.The combination of the major airlines, the evolution of graphic changes and posters and other memorabilia reproduced here is just too awesome.This is a great book to look through, read and absorb. Aviation fans and people with an interest in graphics will love this book. It is just really cool. Sure, the book ignores the last 40 odd years, but what is interesting is how much of the corporate identities we see today on the major airlines have not really changed much over the last decades.Great book. Well worth buying.
A really great book for anyone interested in airlines and graphic design. I read every page, and found many of the insights quite useful. I just wish it was bigger or more comprehensive. Either way, I'm pleased I bought it!
A fascinating read. Beautifully printed like a coffee-table book, but also with well-researched, interesting text on the history of airlines and their design. I highly recommend to anyone interested in the history of commercial flight.
We ordered these for our panelists and speakers for an airline conference. They received rave reviews!!
This fits my field of interest and it's a wonderful resource. Staggering actually. I've sat paging through on several nights, enjoying the read.
A graphically beautiful book, showing posters and adverts from a time when travel was a pleasure and not a chore. This is a great alternate to the more expensive edition,. This book is a must for any advertising, aviation, Mid-Century design fan!
Wonderful book.
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